For the Love of Plastic
Pratt Grad CommD - Fall 2024
Visual Language - Prof.David Good.
This zine was based on consumerism and our socities love/ hate relationship with plastic. The foundation of the zine was inspired by Radioheads song “Fake Plastice Trees”, clips from its music video were used as visuals to showcase the journey of a consumer in a convenience/ grocery store.
These images were then edited to look plastic, layered, aged and brightly coloured to resemble transparent garbage bags with multiple brightly colored disposable/ single use plastic objects. A gradually yellow tint has been added to show how plastic ages yet doesn’t disintegrate. The borders present on the pages have been flipped in a way where the first page uses the visuals from the last page and so on, all set inside a C.D. case. This was done to show the cyclic nature of recycling plastics. The typographic content presented here are excerpts from an interview by HuffPost quoting Odile Madden and Robert Friedel on ‘how post war ads got us hooked on disposable single- use plastic’.