Akan Brewing Co.
Studio 318 India.
Akan is an emerging brewery in Hyderabad with a Meso-American/ Mayan theme. Just as navigating a foreign script presented its challenges, this project took it to the next level by delving into actual hieroglyphics, adding an extra layer of complexity.
Working with guides or documents to create unique symbols proved exceptionally challenging. Extensive research, involving perusal of numerous research papers and language guides, was undertaken to grasp the fundamentals of how Meso-Americans/Mayans utilized symbols and hieroglyphs to form words and sentences. After thorough exploration, I identified a suitable set of symbols that could be seamlessly merged to convey a meaningful message appropriate for the brand.
Akan, known as the lord of intoxication, took on a profound meaning as the hieroglyphs, when joined, represented being in the presence under the lordship of or indulging in eating and drinking under the lordship of.